Writing Keyword Rich Web Page Content for Google

Recently, Yahoo has made a major change in the way it lists search results. Now the difference between its directory listings and Google’s results would be eliminated and they would appear as integrated search results. This means that if I was number two in Google for “web content writer” then I can appear as number two for the same key phrase in Yahoo, although I am not listed in the Yahoo directory.

Google is already considered to be the biggest and most favorite search engine owing to the quality of results it provides. Now its importance has increased more than ever. A high ranking in Google can really take you places. You will be in the top search results of Yahoo as well as Google. What more can a webmaster ask for?

How does one go about getting a high ranking in Google? That is a million dollar question. Do you need to understand the nitty gritty of the ranking algorithm and the Page rank technology? You can try it, if you like techie stuff. However, it is not necessary to get you a good ranking. You just need to follow a few simple rules:

1. Focus

Focus your website on one theme. Ideally, your website should be discussing one type of information (how to write and promote ebooks), or selling one type of product or service, or speaking to one target audience. To achieve this focus, it is important to have a clear sense of the direction you want your website to take, and the audience which is being targeted by your website. A website consultant can help you with this task.

More on planning your website here:
Planning the Design of your Website

2. Smartly Selected Keywords

The quality and relevance of your website traffic would largely depend on the keywords or key phrases you are targeting. Therefore, it is important to target the right keywords. Your keywords should be related to the theme of your website. They should also be descriptive. In other words use common nouns (price guide for historical coins) instead of proper nouns (Dave’s Heritage Coin Books).

More on selecting the right keywords here :
The Seven Secrets of Keyword Selection

3. Treating Links as Content

We know that link popularity is also important to get high rankings in Google. Links to external websites are also considered useful content, and a section of your website can be dedicated to these links.

There are two things to remember when you create internal or external links in your website:

4. Well Written Web Page Content

Even if you have selected the right keywords, you might not get high rankings for them. To achieve high rankings it is important to insert keywords smartly in your web content. You need the right keyword placement as well as high keyword density in your web content for a good ranking.

Fussing only over meta tags would not get you anywhere, as Google does not index most meta tags. Therefore, it is very important for your website to have well written content. This would not only make sure that you rank high in Google, but would also ensure that you grab the attention of your website visitors and are able to sell to them.

More on well written web content:
Dos and Don’ts of Web Content Writing

These are some of the major considerations that you need to keep in mind when creating your web page content. Not only will this result in higher rankings for your website, it will also create a wonderful browsing experience for your website user.