Writing Ezine Articles for Free Publicity

If you have spent even a little time learning about internet marketing, you will be aware that writing ezine articles is the best way of promoting your business on the net. It gives you credibility, puts you in the limelight and gives you an opportunity to promote your business for free to your target audience.

But the question is, how does one go about writing an ezine article that will result in free publicity? Follow a few simple rules and you will be able to write great ezine articles, which will be accepted for publication by ezines.

1. Choose topic

Choose a topic that interests your target audience and is related to the product you are trying to sell. For example, if you sell dog food with vitamin A, you can write an article explaining why vitamin A is important for dogs. This article will be of interest to dog owners and will also promote you product.

2. Research

Once you have chosen the topic you would like to write on, try to research on it. This will give you an idea of what has already been written on the subject. It will also give you information you may not be already aware of. You will become more knowledgeable and your article will become more informative. You will be able to write on the subject with more authority. The most convenient way to research is going to a search engine (Google is the most favourite) and typing in your chosen topic. Other search venues are forums, discussion lists and portals.

3. Write

Once you have collected relevant information on the subject, it is time to write the article. Decide which points you will be emphasizing on in the article and make a list of those points. Then, elaborate on each point. At this stage you don’t need to bother about editing or correcting any mistakes that you might be making.

4. Structure

Once you have written the initial draft, it is time to organize the article. An ezine article contains four major parts: introduction, body, conclusion and resource box. Introduction is a paragraph introducing the reader to the subject. Body contains the main information and conclusion summarizes the discussion done in the body. Resource box is where information about the writer is provided. This will be the source of free publicity for you if your article is published.

5. Content

The body will contain all the point that you wish to emphasize. Divide the body into short paragraphs. Each paragraph should emphasize a separate point. It will be helpful to give headings to each point. This will give your article an organized appearance, and make it easier and interesting to read.

6. Editing

Once you have organized your initial draft, you should edit and revise it further. Read and re read to correct grammatical and spelling mistakes. Try to improve your sentence structure. Keep your sentences short, and your language simple. Try to shorten the article as much as possible. People get bored of reading very lengthy sentences and paragraphs. Reading the article aloud to yourself will help you in editing it further.

7. Formatting

Once the article has been written, it should be formatted properly. Text only format works best for ezines. It will be a good idea to go over article submission guidelines of the ezines you are targeting, to get an idea of the formatting guidelines that you should follow. A free web based utility for formatting text is: Format It

8. Submitting

Submit the article to ezines that publish articles on topics similar to yours. Write an email with the subject “article submission”. Introduce yourself and give a little information about the article. You can also include conditions for publishing the article in the introduction. Then include the whole article along with your by-line or resource box.

Writing articles is not an easy task, and it will require practice and patience to master the art. Follow the above guidelines and you will be on your way to writing amazing articles. Here are further resources, which provide very useful guidelines for writing and editing articles.