In the previous article, we discussed how effective email signatures are formatted. In every form of communication the presentation and the content both carry importance, but the content has the ability to create more impact. In the following lines we would discuss how the content of the sig file should be composed. (more…)
If you are involved in even a bit of web promotion, you are quite likely to have a sig file or email signature.
A sig file is equivalent to a business card or a letterhead, for your online business correspondence. It is a mini ad attached to the bottom of every email you send out.
This is one promotion tool that you would consistently use for your online business. Each and every person with whom you interact on email would see it. Is it important for your sig file to be effective and well written? You bet, it is. (more…)
Online selling! This can be a profitable venture or a complete disaster. How do you stop it from being the latter? By making your website ‘Customer Friendly’ (more…)
Don’t let the woeful tales of the dot com failures depress you. Making money through a web site is possible. But do keep in mind that it takes hard work, planning and organized thinking.
Start by asking yourself: “Why am I thinking of building a web site?” Is it because everyone else is doing it too? Do you have a specific purpose in mind for it? (more…)
Ailments of a web site? What is that supposed to mean? Let us first define what a healthy web site is. A healthy web site is one that succeeds in the purpose it is intended for. In other words, it is a successful web site. If your web site is not succeeding in retaining the visitors it attracts, then it must be because of some problems or ailments it suffers from. (more…)
If you want to be organized, you must start off by setting your goals. Goal setting is not only essential for becoming organized, it also increases your chances of success. We usually shy away from setting very specific goals because it seems difficult to accomplish. This is especially true for webmasters, who usually find it hard to set specific goals for their web sites and the information their web sites should contain. (more…)
You are all set to give your business global exposure through the internet. It’s about time you started building your web site, right?
Wait.
Have you planned for your web site? (more…)
No matter what you sell online, be it a product or service, it is critical to define what sets you apart from your competition, makes your product/service appealing to your target market, and what benefits your product/service provides your customers. This is your Unique Selling Proposition or USP. (more…)
Non-availability of good domain names appears to be a major issue of concern as more and more domain names are being registered. The most sought after TLD (top level domain) is “dot com”. It is a common complaint that all the best dot coms are unavailable and have already been taken. Hence the trick is not only to come up with a good name, it is also to come up with a good name which is still available. (more…)
Let us start with the bare basics of domain names.
A domain is the name of your online business, which is used by net surfers to locate your web site. A business must have a name, and the name it has, contributes towards building its image. (more…)